Follow, read, comment, link, tweet... repeat

A couple of tips I picked up yesterday from Alison Sikes (Strategy Performance) during a Business Builders meeting that are beneficial to a small business are just as applicable for personal career development. They also give me the chance to provide a great example of how you can promote your passion and enhance your career with just a few minutes' work:

1. Keep your "following" list on Twitter to those you care about. This first tip is mine. You can let everyone and their brother follow you, but keep your following list short so you can easily mine links and contacts that are of highest priority. This is a great advantage of Twitter compared to other social networking sites. My following list is rather short and usually focus on those who offer content that ties to my interests. In this case, @TalentEgg, a Canadian career advice site, sent out a tweet about a post of their providing tips for effective personal networking.
2. If the article is of interest, read and comment. Sikes talked about how businesses can grow an online presence by offering comments, suggestions, and information through the comment sections of other sites and blogs. Naturally, this can be abused, both by a business or an individual, if the comments serve more as a commercial than actual contributions of information. After I read through the article, I wrote a comment that focused 80% on the article itself and offered mention of YPN as an example, only after I provided another link that provides information about numerous young professional groups.
3. Promote the originators tweet in your own words. I go a step further than most in that I provide a shorted link directly to the article to facilitate easier access. Regardless, I do list he originator in my promotional tweet to give them the proper credit.
4. See if your process generates action. A link shortener like bit.ly enables you to count the number of times a link is followed. This is great to see if there are people out there following you on Twitter (or whatever way you distribute the link/info) who are interested in what you have to say. Within 5 minutes of my comment and tweet about the article, at least 15 people viewed the @TalentEgg article. Over the next 24 hours, I can see if they are looking at my comment by seeing if they click on the shortened links within it.

Nothing about this process will guarantee you a sale, customer, or job prospect. However, it is a great exercise for quickly analyzing information you are passionate about, developing a rational response and complimenting recommendation, then distributing it within the mediums of current media and determining if it is gaining public interest. All of these aspects, of course, will provided personal and professional dividends later on.